Special events could include anything from a grand opening, a landmark anniversary, trade show appearance, user conference, or any other event that your company is hosting or participating in.
Why would you use it?
Most companies use special events to have an opportunity for more one on one interactions with customers, leads, employees, the public, or other special populations.
Special events can provide a chance to interact directly with your leads, prospects, and customers.
There is an endless list of special events that might make sense for your company. One of the most common in B2B firms is an industry-specific trade show. Companies focus efforts on using these shows to present industry-leading information, connect face-to-face with contacts, and learn about competitors.