Direct marketing is any kind of campaign that reaches out directly to specific individuals. This can include direct mail, e-mail, and other targeted messaging.
Why would you use it?
Direct marketing is used when you have a very specific niche market and can identify individuals that are in your target market or even to existing customers. Typically, list development and follow up are the most labor-intensive parts of a direct marketing campaign, but companies can save on production and distribution costs when targeting a smaller group. Also, it is often easier to track direct marketing campaigns because you can match up a sale to the individual, thus determining if your marketing effort netted a sale.
Reach your niche audience efficiently with direct marketing.
Direct marketing can include everything from sending preferred customer coupons, special offers, marketing letters, and other types of marketing messages.